Directory
Note: As a startup, we move fast & adapt & iterate. Assume everything here is outdated. Here are some of our previous versions:
Core Features
05/18/23
Logos
17 April 2023
User Stories
26 Feb 2023
Design Inspiration
26 Feb 2023
Lo-Fi Design
26 Feb 2023
High-Fi Design
26 Feb 2023
Wireframes
03 Feb 2023
Product Slide Deck
22 Feb 2023
Slide 01: Title
Q: Why do people buy tickets to sports games? The view is garbage. You can watch it on higher resolution on TV at home.
A: The energy. The crowd. The roars. You interact with other people. Players feed off the energy of the fans, and fans feed off the energy of each other.
Slide 02: Delka Talents vs Peers
FAQ: What's the difference between Delka Talents and Peers?
1. Literally: Delka Talents is an influencer-marketing agency. Peers is a technology platform.
2. Our Mission Statements: Delka Talents connects creators with brands. Peers connects creators with fans.
Slide 03: Go-to-Market Strategy
Case Study:
MySpace was one of the most successful companies of all time. (Fact: More people used MySpace than Google). Now it's dead, but during its day it was great.
Let's rewind the clock...
MySpace launched in August 2003.
Within 1 month, they had 1M active users.
How??
Previously, Tom and Chris (Founders) ran an internet-marketing agency called eUniverse. eUniverse had 20 million email subscribers. They used their list to spread the word.
It worked.
Within 1 month, they had 1M users.
Within 9 months, they had 5M.
We will use Delka Talents to launch Peers.
Run promotions with our influencers
Onboard our creators onto the platform
Delka Talents Influencer Stats (Source):
122M+ YouTube Subscribers
17B+ YouTube Views
65M+ Instagram Followers
50M+ TikTok Followers
6B+ TikTok Monthly Likes
Over the last 3.5 years, Delka Talents has built long-term relationships with the largest influencers in the world. We have also built strategic relationships with potential acquirers such as YouTube. Gidon (our co-founder) is personally friends with the founders of Patreon and Linktree.
Slide 04: Surface-Level Problem
After interviewing hundreds of creators, we noticed a problem...
The YouTube comments section sucks.
1. It's spam. Bots copy and post the same messages across different videos. It's inauthentic.Â
2. You have no idea who your fans are. You click on a profile and you have no information about the person behind it. It's useless.
There is no engagement between creator and audience.
If that's not enough, ..Â
Here's MrBeast, the largest creator on YouTube (134M subscribers), directly addressing our problem. Link (13:08 - 15:30)
Slide 05: (Under the Iceberg) Problem
What's really going on?
Financial
Existing platforms do not support a healthy creator monetization ecosystem. Creators resort to turning elsewhere to pursue their passions.
Relationships
Creators are not able to develop authentic relationships with their fans. Community is the #1 thing for creators.Â
Slide 06: Transition
You're in your room. Alone. Watching the World Cup on your TV. You're lonely and depressed.
Slide 07: Peers
Enter Peers.
Peers is a virtual fan stadium.
Our 15-second vision of the platfrom can be found here.
Slide 08: Pillars
Fan Community
Problem: I don't know who my fans are.
How well do our competitors address this problem?
Peers (Excellent), Discord (Mediocre), Reddit (Mediocre), Twitch (Poor), YouTube Comments (Poor), Patreon (Poor), OnlyFans (Poor)
Direct Creator-to-Fan Relationship
Problem: I can't build meaningful relationships with my fans.
How well do our competitors address this problem?
Peers (Excellent), Patreon (Poor), OnlyFans (Poor), Reddit (Poor), YouTube Comments (Poor)
Creator Monetization
Problem: I can't make money on the platform.
How well do our competitors address this problem?
Peers (Excellent), OnlyFans (Good), Patreon (Decent), YouTube (Decent), TikTok (Poor), Instagram (Poor)
Slide 09: Transition
Features bridge the gap between problem and solution.
Slide 10: Features
Core Features
Creator Communities
Reddit communities are centered around topic. Peers communities are centered around people. Communities will be enabled by default.
Fan Profile
Detailed Profile (Picture, Bio, Post History, Previous Interactions)
Active Comments Section
Look at Reddit. You never look at a top comment and say "This is irrelevant." We want to recreate a "fan stadium" environment.
Additional Features
Paid Subscriptions, Short-Form Video, Long-Form Video, Polls, Giveaways, Digital Coins, Badges, Verified Creators, Paid vs Free Posts, Targeted Visibility (Toggle), Paid Comments, Paywalls, Paid DMs / Tipping, Close Friends (Instagram), Fan Leaderboard
Slide 11: Closing
