Directory
Note: As a startup, we move fast & adapt & iterate. Assume everything here is outdated. Here are some of our previous versions:
Investment Deck
18 May 2023
The Peers Company
Slide 1: Our Mission is to Close the Emotional Distance between Creators and Fans
Slide 2: How Do We Plan on Doing This? Here’s One Thing We Know…
Technology changes all the time.
Human nature doesn’t change.
We will approach our product from a psychology-first lens.
Slide 3: What Do Fans Want?
Fans want to be closer to the creator.
Slide 4: What Do Creators Want?
While fans want to be closer to the creator, the reverse is not necessarily true. Dunbar’s number says a human being can sustain a maximum of 150 close relationships.
We believe there are two powerful motivators:
Money
Creators can continue doing what they love.
Instant Feedback
Rapid iteration to make better videos / podcasts / blogs.
By knowing who their fans are, creators can better serve their audience.
Slide 5: What’s Our Vision for the Product?
We are creating a space for creators and fans to interact.
Creator Communities. Creators can curate their own space. Visibility toggle, pinned posts.
Unlimited Payment. OnlyFans the most profitable platform because users can tip up to $100 at a time (which OnlyFans takes 20%). Many fans are willing to pay more than current options allow. We want to capture this unrealized value by supporting higher / unlimited payment transactions.
Fan Rankings. Creators can know who their true fans are and build relationships with them.
Our Ask:
Why This Much?
We believe $200k is the right amount to test our hypothesis.
Worst case we pay 2 engineers $10k/mo + equity = $20k monthly burn ≈ 6-10 months of operations.
Additional one-time costs:
Website: $2,000
Design: $10,000
Legal: $3,000
Note: A startup company is an experiment and Peers is no different. It’s a highly-risky endeavor with lots of unknowns. “Is this something that the market actually wants?” We believe $200k buys us enough time and data to decide if the project is worth pursuing.
Pitch Deck
22 Feb 2023
Slide 01: Title
Peers: We connect fans with creators and creators with fans.
Note: We call fans "peers".
Slide 02: Who Are We?
Delka Talents is a Top 5 YouTube marketing agency in the US and Europe with over $10M in revenue. We manage 60-80 of the world's largest YouTube creators with over 100 million subscribers.
We've executed a variety of successful global campaigns. Our previous clients include: ByteDance (maker of TikTok), Google, Tencent, Coca Cola, Anker, Grammerly, Athletic Greens and many more.
Slide 03: Problem
After interviewing hundreds of creators, we noticed a problem...
The YouTube comments section sucks.
1. It's spam. Bots copy and post the same messages across different videos. It's inauthentic.
2. You have no idea who your fans are. You click on a profile and you have no information about the person behind it. It's useless.
There is no engagement between creator and audience.
If that's not enough, …
Here's MrBeast, the largest creator on YouTube (134M subscribers), directly addressing our problem. Link (13:08 - 15:30)
Slide 04: Solution
The YouTube comments section is currently the only place fans can interact with creators. We want to change that.
Introducing Peers:
Peers is an exclusive content / sponsorship platform, similar to Patreon.
Patreon targets small creators. Fans pay $5-20/mo. What's the problem? Large creators who are making millions ($$$) won't sign up for Patreon to make another $10k. They would rather build their own platform instead.
OnlyFans targets pornstars. 70% of the content is NSFW. This is not the demographic we want to target at the moment.
Patreon and OnlyFans both require creators to produce additional work. Eg. exclusive videos solely for their subscribers. This is burdensome for creators. We want to make it easy for them.
We're building a better YouTube comments section.
YouTube is where our creators publish. So we start there. Who are the fans? The audience of YouTube. Mostly male, US-UK based. Age range 14-21.
Slide 05: Key Features
Key Features
Subscriptions
Long-Form Video
Paid DMs
Upvote / Downvote
Additional Features
Fan Profile
Polls
Giveaways
Paid Comments
Slide 06: User Story
I'm Logan Paul.
I'm a successful YouTuber.
I just announced a new drink, called Prime.
It has 5 flavors.
I want to know what my fans think.
I throw out a poll.
Which flavor do you like best?
Based on the results, I can understand my audience better and make more-informed decisions.
Slide 07: Revenue Model
We chose a rate that is on par with industry leaders such as Moment House and Patreon.
Our pricing structure follows a creator-first model.
Example:
$5 subscription
Creator gets $5
Fan pays $5.50
Transactions May Include:
Subscriptions
Paid DMs
Paid Comments
Slide 08: Market Opportunity
Creator Economy Stats
The entire creator economy’s estimated to be worth around $104.2 billion. (Influencer Marketing Hub)
The next creator economy influencers might emerge straight out of high school, as 29% of high schoolers in America selected content creators as part of their preferred career choice. (Antler)
There are 200M content creators globally. (Linktree)
Demographics
30% of 18-24 year olds and 40% of 25-35 year olds call themselves content creators. (HubSpot Blog)
Creators are most likely to be young (63% Gen Z) and female (48%). (Global Web Index)
More American kids want to be a YouTube star (29%) than an astronaut (11%) when they grow up.
Top 3 Trends in the Creator Economy
Creators moving their top fans off of social networks and on to their own websites, apps, and monetization tools
Creators becoming founders, building out teams and assembling tools to help them start businesses while focuses on their art
Creators gaining power in the media ecosystem as fans seek to connect with individual personalities rather than faceless publishers
YouTube Stats
2 Billion YouTube Users
51 Million YouTube Channels
22 Thousand Have More Than 1 Million Subscribers
Slide 09: Strategy
Phase 1: Move Our Creators Onto the Platform
Phase 2: Target Every English-Speaking YouTube Creator
Phase 3: Reach Other Platforms (TikTok, Instagram, Etc)
Phase 4: Expand to the Spanish Market (2nd Largest)
FAQ: Why YouTube and not TikTok?
Short Answer: Everyone buys because of story. 60 seconds is not enough. YouTube (long-form) is where the money is.
Long Answer:
YouTube is the platform everyone wants to be on and TikTok is the stepping stone as you can grow your YT channel from TikTok.
When you open TikTok, you'll see two items which are not on YouTube or Instagram. That is, you can go straight from TikTok to YouTube and Instagram. TikTok knows that. And the reason TikTok does that is because they're focused on new creators. Therefore every creator on TikTok has a certain roof that they hit. From there on they cannot grow any more.The AdSense of TikTok is close to 0. A video with 50M views might get you $16. That same video on YouTube (long-form) will get you $60-100K from ad revenue alone.
So the plan of TikTokers is to focus on YouTube, right? So what everyone does is that they make TikTok videos at some point, in order to redirect their audience to YT. Because YouTube is where the money is. Right? It makes sense. Because first it's long form content and second TikTok is focused on new creators.
The reason why TikTok is so famous is because everyone can be a creator. You can get viral quite quickly. On YouTube it's not so simple, although YouTube Shorts has changed the industry.
The only competitor of TikTok is Instagram, not YouTube, because Instagram Reels is as good as TikTok Shorts. But YouTube Shorts is really different than TikTok. You can repurpose your TikTok videos on YouTube shorts to get a lot of views, but the long-form content is where the money is at — and that's what everyone wants.
Slide 10: Team
Introducing our team of 🌟 Superstars 🌟:
🙋♂️ Gidon: 26, Los Angeles. Co-Founded Delka Talents in 2019 with his best friend Tal. Previously a real estate salesman & investor, he recorded the fastest-ever sale on Day 2 on the job. He is currently learning Spanish in Buenos Aires and is a Forbes 30 Under 30 candidate.
🙋♂️ Tal: 26, Madrid. Co-Founder of Delka Talents. Early on in life he discovered his passions for people, business and meaningful relationships. He speaks 4 languages, plays the guitar, and aspires to be an actor one day. His acting page.
🙋♂️ Leo: 23, Colombia. World Traveler and Writer. Previously he worked in academia at Cornell University's Computer Architecture Lab, where he built specialized hardware to make Facebook and Netflix's recommendation engines run faster. He is currently leading Product at Delka Talents.
🙋♀️ Nicole: 24, London. Previously a hospice care center volunteer, offering terminally ill patients a friendly face and somebody to talk to. After leaving her career in finance, she’s now handling influencer relationships at Delka Talents.
Note: We are a global team with headquarters in Madrid.
Slide 11: CTA
We will build this platform no matter what.
Will you join us?
🧑💻 Designers / Developers: We have the creators on board. We just need a product that will be ready on Day 1 with hundreds of thousands of active users. We are currently hiring across all stages of development (Product, Branding, UI, UX, Frontend, Backend). We also have an opening for a Technical Co-Founder or Founding Engineer role. Fully remote.
💰 Investors: To support payroll (& future SaaS costs), we are actively searching for investors to fund the project. Friends, family, non/accredited investors— if you are (even remotely) interested, please reach out to me and we can start a conversation 😃.
👨🏫 Advisors: If you'd to help in a consultant or advisory role, or just offer your support, I'd also love to hear from you.
👉 Contact me at leo@delkatalents.com 👈
Note: We're an early-stage company. We're looking to build an MVP at the moment.
Slide 12: Closing
